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Research papers

High tech test marketing

At the Campbell Soup Company, we are using the new technologies - UPC scanners at retail checkouts and individually targetable television - to maintain our new product track record. They produce a state of the art test marketing environment that...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: William B. Boundy (Jr.)
June 15, 1986
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Citation

Boundy (Jr.), W. B. (1986a, June 15). High tech test marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/high-tech-test-marketing